Sewing with Jennifer Serr
About Jennifer Serr

An Alameda mom, Jennifer has over 20 years in the fashion industry and a decade of teaching experience.  Her mission is to pass along her lifelong passion and knowledge of the needle arts, while making it a fun and enriching experience for everyone.

Graduating with a Fashion Design degree from FIDM in 1990, Jennifer’s career began when she started Ask-in Designs. Ask-In Designs produced a collection of Rave inspired hats and Hip-Hop clothing. In 1992, Jennifer went to work for Gap Inc., where she spent nearly a decade, as a pattern maker.

After studying with Baltimore Couturier Susan Khalje, Jennifer opened a couture dressmaking business. In her downtown Oakland studio, she designed custom made couture gowns for Bridal and evening, specializing in clean, elegant and classic looks, inspired by her sense of simplistic beauty.

Closing her studio in 2003, to have a baby, Jennifer now teaches sewing to kids and adults in Alameda and San Francisco as well as teaching pattern making at California College of the Arts.

"I started teaching, after leaving my pattern making career at Gap Inc. and while launching my bridal business.  It was a great way to earn money and keep my brain active.  I had no idea how rewarding it would be.

In 2003, I laid down my bridal threads to have a baby and spent the next few years focusing my attention on my daughter.  I started teaching workshops again in 2007 and then a friend introduced me to a young girl who wanted to learn how to sew.  After working privately with this talented 8 year old, I expanded my workshops to include classes for kids.

After working with children for about a year and a half, I developed a Fashion Sewing Summer Camp and started teaching it in the summer of 2009.  We have so much fun designing, sewing and thinking about Fashion!"

~ Home ~ Classes ~ Fashion Camp ~ Schedule ~ Craft ~ Couture ~ About ~
510-332-9807
jennifer@jenniferserr.com
© 2011 Jennifer Serr
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